KID-E-CATS BRAND: A WORLDWIDE TV EXPOSURE
KID-E-CATS the series has been a ratings success from its premiere in October 2015 on CTC channel, where it quickly became the top show in the kids’ block, and also on leading children’s channel Carousel, where it launched in autumn 2016 and quickly became the best performing pre-school show in 2018. The Russian-language YouTube channel has gathered 1.5 million subscribers, totalling 1.8 billion views to date. The everyday adventures of Cookie, Pudding and Candy have not only won the hearts of children, but also the recognition of the industry: the show was last year’s Best Children’s Program at the prestigious TEFI Awards.
By securing a global deal with Nick Jr, the three little kittens have gone on a global adventure, reaching more than 100 million international households in more than 150 countries in 29 languages since December 2017. The show’s performance has been particularly good in the UK on Nick Jr Too, with an average audience of 3.4K during launch month, and in Brazil, Mexico and Colombia where its average share has been more than 25% above the network’s average.
As of free-to-air performance, Kid-E-Cats has proven to be a hit on Puls 2 (Poland) and Cartoonito Italy. The show has also landed or is airing soon on Canada (Knowledge Network), Spain (HBO and Super3), Ireland (TG4), Finland (Puls 2), Latvia (TV3), Lithuania (TV8), Estonia (ETV2), Hungary (MTVA), Hong Kong (TVB), and several free-to-air channels in the Balkans through a deal with Menart Records.
Through a digital media and licensed products deal between CTC Media and Beijing Joy Culture Media, the series was launched last December in over 20 platforms in China including Tencent video, IQIYI, Youku, Xiaomi and New TV, having already reached more than 400 million video views in its first 5 months, and expected to reach 1 billion total views for all online platforms in 2019.
While the second season is airing internationally soon, the third season has already started airing in Russia, and it officially kickstarted its distribution campaign at MIPTV 2019.