EGMONT’S KID-E-CATS BOOKS HITTING THE SHELVES IN CEE

02/28/2019

EGMONT’S KID-E-CATS BOOKS HITTING THE SHELVES IN CEE

Since March 2019, children in Poland, Lithuania, Latvia and Estonia can enjoy the first Kid-E-Cats product lines of a range of story books, picture books, colouring activity books, sticker books and novelty books, created by leading children’s publisher Egmont, which acquired publishing rights to the preschool animated hit for CEE last year.

Since March 2019, children in Poland, Lithuania, Latvia and Estonia can enjoy the first Kid-E-Cats product lines of a range of story books, picture books, colouring activity books, sticker books and novelty books, created by leading children’s publisher Egmont, which acquired publishing rights to the preschool animated hit for CEE last year.

In Poland, key territory where the series average share (Kids 4-9) peaked at 14.8 last November (82% above channel average, and with ratings of 23,2 for same target group), Egmont has been promoting the launch of its books through TV commercials both on Puls 2 and TVP ABC before airings of this show and other top preschool properties.